Building a Culture of Sustainability Starts with Awareness
Dr. Sham Razak
16 June 2025
Sustainability isn’t just a department.
It’s not a title, a report, or a one-off campaign.
It’s a culture.
And like any culture, it doesn't happen by accident.
We often hear businesses say: “We want to build a culture of sustainability.”
But here’s the thing most leaders overlook:
You can’t build a culture if people don’t understand the language.
You can’t expect someone in finance or HR or operations to support sustainability if they’re not sure what it really means—or how it relates to their work.
Culture change begins with awareness.
So what does that look like?
- Giving people a shared foundation
- A baseline understanding of sustainability, ESG, the SDGs
- And what it all means in practical terms
When people understand the "why," they're more open to the "how."
They start to connect the dots.
They begin to see where sustainability lives in their own roles—even if their job has nothing to do with climate or reporting.
That’s when sustainability stops being a side initiative and starts becoming part of how things are done.
Awareness isn’t fluffy. It’s strategic.
It opens doors to:
- Better decisions
- Stronger buy-in
- Deeper accountability across teams
If your organisation wants to go beyond checklists and start embedding sustainability into culture,
start by building shared understanding.
That’s exactly what our self-paced programme is designed to do.
Because culture doesn’t start with frameworks.
It starts with people who get it.